Why Have An Agent?
Sports agents act as important intermediaries between athletes and management. Since players are often inexperienced, they naturally have a disadvantage in negotiations compared to hiring executives with advanced educations and decades of experience.
Sports agents, therefore, help athletes earn what they deserve by advocating and negotiating on their behalf. Finding an agent that is a good fit for your needs is imperative to a healthy business relationship.
Sports agents, therefore, help athletes earn what they deserve by advocating and negotiating on their behalf. Finding an agent that is a good fit for your needs is imperative to a healthy business relationship.
Agent Certification
All Agents interested in representing AFL players must be certified by the AFLPU. It is a violation of the CBA for any player to be represented by a
non-certified AFLPU agent/advisor.
All agents may apply to become certified by the AFLPU. Certifications will be determined on a case by case basis.
For an application to become a Certified AFLPU Agent/Advisor please click on the link below:
For an application to become a Certified AFLPU Agent/Advisor please click on the link below: